Search Engine Optimization

By: Richard John Jenkins

Duration: 9h

Description:

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Table of contents:

01. Getting Started
02. Black Hat SEO/White Hat SEO
03. The Search Magician’s Three Linking Rings
04. The First Linking Ring: Know Your Searchers
05. The Second Linking Ring: Know the Search Engines & Directories
06. SEO Tools: Browser Bars
07. SEO Tools: Keyword Research/Project Management
08. SEO Tools: Links, KDA and Rank Checkers
09. SEO Tools: Code Checkers & Web Site Analytics
10. Keywords: The Golden Key to Outstanding SEO
11. The Third Linking Ring: Creating Search Friendly Web Sites
12. Before We Begin: Site Setup the Wrong Way
13. SEO Hands-On: Site Setup in a Search Friendly Way
14. Optimized Web Pages: Submitting and Monitoring Page Rank
15. Santa Monica Carousel Fan Web Site
16. Link Building: The Company You Keep
17. Top Ten SEO List
18. Errata, Corrections & Updates