4 years ago I was fresh out of college and had hopped on a flight to Germany. But without speaking German, my job options were well… none.
I had to find a way to work online.
Being a web designer seemed like a decent way to make a great living, all from my laptop.
I just had two problems:
But I was determined to figure it out and after a LOT of trial and error I started landing projects worth up to $9,000! (And I’d do a couple in a month!)
Finally, I could live life the way I wanted to! I genuinely felt like I’d struck work-life gold.
But I didn’t just want to keep it to myself, I wanted for every girl who has similar dreams and is willing to do the work to have this too!
That’s why I created my step-by-step course, Square Secrets Business!
Your complete Squarespace web design business blueprint!
Business strategy ✓ Marketing plan ✓ Processes ✓ Systems ✓ Confidence ✓
You bring the web design skills and I’ll bring you a complete business game plan that will have you ready to begin working with clients and turning that web designer dream into your full-time job!
Your life before the course:
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•You’re spending the whole day trying to find clients, doing tons of ‘marketing tasks,’ but at the end of the day, you still feel like you didn’t make any real progress.
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•You don’t have a game plan of the next steps in place for when you do land a client. You’re secretly worried you’ll totally blow it.
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•You’re stuck in the comparison game, spending hours looking at other designers and wondering if you really have what it takes.
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•You’re clueless with setting up and organizing a business. Smooth-as-silk processes and systems? Yeah, those are NOT things you have right now.
Your life after the course:
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•You’ve nailed a system for attracting clients, are booked months in advance AND you even started a client waiting list!
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•You have a clear process for your projects, meaning no more reinventing the wheel for every client and creating yourself more work than needed.
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•You sit down at your laptop knowing exactly what to do in order to grow your business.
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•Your 9-5 is a thing of the past. Now you earn more, completely control your schedule and work-life balance is actually a thing you have.
Module 1: Business foundations
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•What you really need to know about picking a niche and differentiating yourself in the Squarespace world
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•How to create a killer portfolio, even if you haven’t had any clients yet!
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•Strategic portfolio building that attracts the exact type of clients you want
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•How to design a completely customized web design process that serves both your clients and works around your life
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•How to create packages that fit both with your area of genius and your clients’ needs perfectly
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•The exact formula to price your services for both the value you provide and to support your life and business
Module 2: Finding clients
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•What you really need to know about short-term strategies to get clients now and long-term strategies for getting clients to come to you consistently over time
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•The pros and cons of common marketing strategies
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•How to pick the one strategy for landing clients that serves your unique life situation and talents
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•Guest expert interviews with the biggest names in Squarespace web design + online business on exactly what their marketing strategies that have them booked out are, and how you can replicate their success
Module 3: Locking down sales
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•My exact rinse and repeat process for holding free consult calls that book clients and the questions you need to ask right away to save yourself serious headaches down the road
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•The red flags to look out for on a consult call to save yourself from working with the cray cray clients
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•You landed a client, YAY! … Now what?! Exactly the steps to take once your potential client says ‘yes!’
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•The tech of collecting payments and signing contracts lightening fast, so you never lose a sale because of a clunky system
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•The one magical file you need to send to make your client think ‘darn, I made a great decision!’ and keep your project on track
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•A behind-the-scenes look at how to use a CRM to automate this entire sales process
Module 4: Designing sites for clients
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•Exactly how to collect content and onboard your client, including the steps and tech to make it all happen as simply and quickly as possible
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•How to tweak the web design process when designing for clients as opposed to yourself
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•The practical tech considerations you need to make when creating sites for others (accounts, logins and passwords, picking plans, etc.)
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•How to set boundaries and collect client feedback in a way that doesn’t make you crazy
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•A behind-the-scenes look at an offboarding process which makes your client feel cared for, eliminates back and forth emails and gets you an on-time final payment
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•The vital key steps you need to take to keep your project on schedule and complete it on time, every time.
Module 5: Long-term business success
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•Done-for-you templates and repeatable processes so you can do less busy work and more design work!
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•A plug and play finance tracking system so you always know your numbers and don’t have a panic attack come tax time
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•Exactly how to pay yourself a consistent salary even when your business income is all over the place
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•Designing your week to balance design work, marketing tasks, internal projects and business tasks
Module 6: Legal & taxes
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•The two vital things you really need to do from day 1 of starting your business
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•The bits you definitely want to cover in your client contract
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•Business insurance. What it is and why it’s a good idea
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•Eveything you need to know about and prepare for tax-time
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•How to get help from the legal and tax experts who understand creative, online businesses - for free!
