Unfortunately, simply producing content won’t cut it. In fact, even producing great content is not enough.
Think of content like building a dream house that you plan to sell.
First, you need to know what your customer wants.
You can’t sell a product or service to someone who isn’t interested.
At the same time, you need to know what your competition is creating in order for your house to stand out.
Second, you need a blueprint to build what the customer wants.
If you do not have the right blueprint, you cannot build the house correctly. It would be a disaster!
Third, you need to create your house.
After all, you can’t sell something if you never create it
Fourth, how will your clients know about their dream home once you have built it?
The simple answer is this: the client needs to know about your house. Which is why you need promote your home to let your clients know about it.
Finally, you can evaluate and optimize your process so that you can sell more homes at scale.